31
Advertising of Soviet cars in the 1960s-1970s
No comments · Posted by Sergei Rzhevsky in History, Technology
In the USSR, a personal car was a luxury, and for only a few, it was a common means of transportation. Even if you had enough money, you still could not freely buy it at a car dealership like today.
To do this, you had to wait your turn for several years, since the number of cars produced at the factories was significantly lower than the potential demand. Until the early 1970s, the main priority was given to trucks, in particular, army multi-axle tractors and four-wheel drive dual-use trucks.
1961. ZAZ-965 “Zaporozhets”.
1961. ZAZ-965 “Zaporozhets”.
Therefore, the following advertising of Soviet cars was not designed for Soviet customers, but for those countries where Soviet cars were exported. Source.
1961. GAZ-21 “Volga”.
1964. “Moskvitch” 408.
1964. “Moskvitch” 408.
In 1960, the USSR produced 138.8 thousand passenger cars, in 1970 – 344.3 thousand. Mass motorization of the country began only with the construction by Italy of the Volga Automobile Plant (VAZ) in Tolyatti in 1966-1970.
1965. GAZ-21 “Volga”.
1965. UAZ-452.
1966. ZAZ-966V “Zaporozhets”.
1967. “Moskvitch” 426.
1968. ZAZ-966 “Zaporozhets”.
1970. VAZ-2101 “Zhiguli”.
1970. VAZ-2101 “Zhiguli”.
1970. GAZ-24 “Volga”.
1971. ZAZ-968AE “Zaporozhets”.
1972. VAZ-2103 “Zhiguli”.
1972. VAZ-2102 “Zhiguli”.
1972. UAZ-469B.
1972. UAZ-469B.
1972. GAZ-24-02 “Volga”.
1973. ZAZ-968A “Zaporozhets”.
1973. IZh 2125 “Kombi”.
Tags: Soviet past · Tolyatti city
<< Pevek – the northernmost town in Russia