By Cristina Possamai

For many questions, one answer: we have prepared a full guide to the world of live dealer games. The iGaming industry is rapidly changing, and for an online casino platform to succeed, it needs to satisfy its players’ demands by offering the best gaming content available. Live casino is a next-generation alternative to real offline casinos, with a lot of benefits for players – that’s why there’s so much buzz around live casinos today.

Live dealer games have become super popular among online casino operators, thanks to the growing demand from players worldwide. Offering a wide range of gaming content is key to attracting and keeping players happy. Different audiences have different preferences, but let’s be real, live dealer games are a hit across the globe!

At Slotegrator, we’ve been in the industry for years and we’re closely watching the growing popularity of live dealer games among online casino operators. It’s like players are getting all pampered – classic slots and sports betting are great, but sometimes, they just don’t cut it, especially for the experienced players.

Live games on a platform are a must-have – the success of live dealer game developers speaks for itself. We’ve created an informative article that covers everything about live casino games. Discover why they’re worth adding to your platform!

What are live dealer games?

The main advantage of live dealer games is that they are played online, at any time, and from any place. They also perfectly simulate a real land-based casino, giving players a luxury gaming experience in the comfort of their own home.

When it comes to playing online casino games, players have various motives and preferences. One of the most common reasons people gather at the gaming table is to socialize and communicate while enjoying the entertainment. Live casinos fulfill this need for human interaction perfectly, allowing players to chat with dealers and fellow players. This is particularly important today, as many of us are stuck indoors.

Experienced players will appreciate the quality of the visuals and the professionalism of the dealers. Live casinos also provide players with a certain level of security that they need, without sacrificing the emotional side of the gaming experience. Just like in an actual casino, the dealers interact with the players, answering their questions and helping them. This creates increased levels of player trust. The live communication gives users a feeling of control and legitimacy; they are not playing with a machine – there is someone real behind the cameras.

Live dealer games include not only table games, but also live lotteries, card games, and bingo. Roulette is considered to be the most popular among live casino lovers. The games are sometimes tweaked and updated, and they can also be personalized to promote online casino brand awareness.

How does it work?

Live casino is basically an imitation of a real casino streamed from a studio. Live dealers, whether professional croupiers or trained TV hosts, run the game and maintain friendly communication with players. The interior design is inspired by luxurious brick-and-mortar gaming floors, and the studios are equipped with state-of-the-art technology for optimal sound and video quality. The games are available any time, and can be played by several users or privately.

The studios are super cool and stylish, with multiple wide-angled HD cameras strategically placed around. Some even zoomed in for different views, so you won’t miss any action. It’s like having your own security guard, and you get the complete picture of the gameplay, making the experience super realistic!

As a result, you receive a great picture and a real casino atmosphere, together with exciting gameplay. Nowadays, games can be played on various electronic devices like computers, tablets, smartphones, and laptops. Live casino software developers ensure their platforms have flexible software compatible with any payment system.

Advantages of live casino

Today, with so many types of iGaming content on the market, it might be hard to figure out what you want to see on your platform and what doesn’t need to be there. We at Slotegrator have years of experience and can offer you consultation regarding this question. Here are some reasons you should consider having live dealer games on your platform:

Live dealer games are a great way to attract new players! They’re super appealing and can be used to show off what else you’ve got. Plus, you can customize your promotions right in the studio!

As our social lives move online, more and more people are using the internet to connect. According to a study by GSMA Intelligence, by 2030, 72% of the world’s population will be socializing online, compared to 53% today. This means that solitary casino games might not cut it anymore. People are looking for that human interaction and sense of community that chatting with the dealer and other players provides. Online slots just can’t compete with that!

Live casino can help you reach players of all ages. You can bring experienced players from land-based casinos to the online realm with something they already know and enjoy. And the younger ones are already online, so why not give them the classics in a way they’re familiar with?

Live dealer games offer a wide range of content, appealing to different types of players. Adding live blackjack, poker, or roulette to an online casino will bring some much-needed variety to its game collection. Some developers even offer cool new games. And let’s not forget about options – the choices provided by live dealer games could be a deciding factor for players when they’re choosing an online casino.

When it comes to online casino content, innovation and accessibility play a crucial role. Take Evolution Gaming, for example. They offer super cool games like MONOPOLY Live and Deal or No Deal. These games can be a major selling point for promoting your brand and attracting new customers. Plus, with the introduction of fresh forms of gaming, live dealer game developers have the power to shape the future of online gambling. Thanks to technological advancements like faster data speed and better video streaming quality, operators can now optimize live dealer games even for smaller screens. Exciting stuff, isn’t it?

Players consider live dealer games more trustworthy. Some players mistrust RNG-based games because they believe they cannot be sure if the game is fair. They consider live dealer games to be more transparent, as they can clearly see the game in progress.

Types of live dealer games

Ever since live dealer games became a hit worldwide, developers have been stepping up their game. They’re offering new types of games and revamping the classics to give players like you a wide range of live content. They’re going all out to satisfy even the most seasoned players out there!

Card games

Many live dealer studios provide live versions of some of the world’s most popular card games. These can include poker, baccarat, and blackjack, as well as the baccarat variant Dragon Tiger. Poker variants like Texas hold ’em and stud can also be found. There are also different types of blackjack, like Common Draw Blackjack, Early Payout Blackjack, and Infinite Blackjack, which has an unlimited number of players.

Casino table games

Craps and dice duel are both popular dice games that are commonly offered by live dealer game studios. The simple, classic game Sic Bo can also easily be found. Many live dealer studios offer both the American and European versions of roulette, the famous casino game with a single ball and a spinning wheel. Of course, for players who love their slots no matter what, some studios offer live dealer slots.

Lotteries

Lotteries and other lottery-style games are widely offered by live dealer studios. Bingo, lotto, and keno have live versions, where a skilled dealer calls out winning combinations, creating an electrifying experience. Each number called builds anticipation, adding thrill to these popular games of chance.

New types

Alongside classic games, live dealer developers integrate iGaming elements through innovative means. Evolution Gaming’s Lightning Roulette and Lightning Dice showcase stunning visuals and the familiarity of RNG. After placing bets, a mesmerizing “lightning” effect randomly strikes, offering substantial multipliers for winning outcomes.

Some developers use the live dealer format to stretch the boundaries of what’s possible, taking the opportunity to lead the pack instead of joining it. Instead of restraining themselves to traditional games, they’re developing entirely new types of gaming.

Popular live games by world market

Live dealer games have become highly dependable revenue streams for online casino platform operators. According to H2 Gaming Capital’s data, the annual worth of the live dealer sector alone amounts to $1.2 billion. Moreover, some sources suggest that as much as 25% of online casino revenue can be attributed to live dealer games. Simply put, players love them, and tend to choose platforms that offer both standard versions and live dealer games. Blackjack and roulette are considered to be the most popular games in all markets. However, it is always good to do research on a particular market before you select the games for your platform. This will help you offer the ones with the highest level of demand. It is important to conduct thorough research on the allowed games in different regions. Ultimately, it is crucial to ensure that your content is certified for the specific target market you aim to reach.

Asia

One of the first markets where live dealer casino games really took off in popularity was the Asian market, and China in particular. Initially, there was a cultural mistrust of the RNG that governs the outcomes of online slot games. Live dealer games gained popularity as a viable alternative because the act of a dealer revealing cards is perceived as more transparent and fair compared to an unseen mechanism. Among the highly sought-after games are Live Dragon Tiger, Baccarat, and Super Sic Bo. These games are hosted by dealers dressed in Asian-style attire, creating a captivating ambiance in studios adorned with Asian-inspired decor.

Eastern Europe

Blackjack, poker, and roulette are very popular throughout the Eastern European region. According to Evolution, game shows also drive amazing conversion rates for new players. Eastern European operators use effective marketing strategies, offering promotions, cashback, tournaments, and welcome bonuses to attract and engage players.

Western Europe

Gambling has always been a beloved pastime in the United Kingdom, and it’s no wonder why! With its thriving online sector and well-regulated environment, the country stands as a top market for online casino games featuring live dealers. But let’s not forget about Sweden, the motherland of live dealer online casino games. Their revenues from online casinos, especially live dealer games, outshine many other countries.

Hey there! With so many game options available, smaller brands in the market face the challenge of attracting and retaining players. That’s where captivating live casino games come in as a powerful cross-selling tool. Get ready for an immersive and thrilling gaming experience like no other! Let’s dive in!

US

Gambling is still restricted throughout the US, but increasing numbers of states are deciding to regulate. Pennsylvania and New Jersey, among other regulated states, have emerged as major markets for live dealer games. Operators that have entered these markets are already reaping the benefits. Moreover, players in non-regulated states frequently engage in live dealer games offered by online platforms based in other jurisdictions. One drawback of the US market is that operators are limited to a basic game selection. Live casino studios are required to be situated in the state where they operate. The establishment of studios in multiple states would result in rapid accumulation of expenses.

Africa and India

As in many other countries, live blackjack, roulette, baccarat, and poker are very popular in South Africa. However, this is despite the fact that the regulatory landscape is unfavorable to operators. Although gambling is widely popular nationwide and Africa’s gambling revenues are the highest, it’s important to note that online casino games are illegal. As a result, players can only access them through offshore sites.

India, with its massive population, high GDP, and growing middle class, is considered a very tempting emerging market. The legal status of online gambling varies from state to state, and in some it has not yet been decided. Live poker is very popular, as are other games like live baccarat and live blackjack.

How can operators market live dealer content?

Once you figure out the types of games your audience loves, you can pick a developer who offers those games or team up with an aggregator to find and integrate the perfect online casino content for you.

Another thing to keep in mind is your brand awareness. Most live dealer providers offer customization options for design, like croupiers’ outfits, the studio interior, logos on tables, and even promotions on big screens. You can even choose a dealer who speaks a specific language – so if your main target is Spanish-speaking players, go for a dealer who’s a native Spanish speaker. This can help operators connect with their players and build trust.

When choosing the right provider of live casino games, operators should also consider what marketing and promotional tools the provider offers. These are important for the success of the project regardless of the market of operation. Various bonuses, events, and promotions are good for retaining players. However, their acquisition heavily depends on how well affiliate programs, advertising, social media marketing, and SEO are planned and executed. A/B testing of marketing strategies is also crucially important, since it allows you to find the most effective way to promote your product in a chosen market, and you shouldn’t skip this step. So don’t try to cut corners on marketing and make sure you invest enough to get the job done right.

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